Professional & Productive Websites are Great for Business
A business website should accurately represent the organisation it is there to promote and, of course, it should look great, but more importantly than that, it should work for the business as well as it possibly can.
Usability is the key concept of a good website design. Steve Krug, a guru on website design named his timeless bestseller "Don't Make Me Think". The main premise of the book is that websites should be easy for your target market to navigate.
If it easy to use, visitors will be able to extract the information they need quickly and effortlessly, increasing the sense of goodwill between the company and visitor. A good website reflects the brand of the company, has all the information a visitor will be looking for easily accessible, and not only works, but is also consistent across different web browsers (such as Google Chrome, Internet Explorer, Firefox and Safari). And of course, the website needs to look fresh and visually pleasing!