This is Essential!

These days Search Engine Optimisation (SEO) really should be done on every site. It's easy, it's effective and if it's been overlooked or not done well it can really hurt performance in Search Engine rankings.

Just for a little perspective, because a site hasn't been optimised well doesn't necessarily mean it won't rank well in search engines. Sometimes, a poorly SEO'd sites can rank better than sites that have been SEO'd, but usually they don't.

The Reason...

Optimising for Search Engines is a little like making sure you have guidebooks for Japanese tourists written in Japanese. Except that tourists can at least enjoy the view if they can't read the guide book. Search Engines can't even do that - they depend on words to understand a site and the correct SEO formatting and layout is essential for this.

Trader Clicks Account Managers can help assess your current SEO states and recommend any changes that need to be made.